Another Cabela’s comes to the Northeast

CABELA’S TO HIRE UP TO 250 EMPLOYEES FOR

SCARBOROUGH, MAINE, DESTINATION RETAIL STORE

Daniel Whitcher named store’s general manager

SCARBOROUGH, Maine (February 20, 2008) — Cabela’s^®, the World ‘ s Foremost Outfitter^® of hunting, fishing and outdoor gear, has named Daniel Whitcher as general manager of its newest destination retail store in Scarborough, Maine. Currently under construction, the Cabela’s store is set to open in late spring of 2008. Millions of visitors could visit the store annually, making it one of the top tourist attractions in the state.

The 125,000-square-foot, large-format superstore is located at the Gateway at Scarborough , located on the Haigis Parkway at Exit 42 of the Maine Turnpike.

Whitcher is currently building his management team and this week has begun hiring as many as 250 associates from the surrounding area to staff the store. Cabela’s employees are known for their outdoor knowledge and expertise – and exceptional retail and customer service skills.

Many customers come to Cabela ‘ s for advice and assistance on what products best meet their outdoor needs. Cabela’s skilled specialists can outfit anglers, hunters and outdoors enthusiasts, making sure a customer’s recreational experience is the best it can be.

To learn about Cabela ‘ s or to apply for employment, visit www.Cabelas.com. Click on About Cabela ‘ s, Our Story/Careers,

Scarborough. All applications are submitted online.

General Manager Daniel Whitcher

Daniel Whitcher began his retail career in 1991 with Home Depot, where he served in senior management roles, including store manager in four locations. He joined Cabela’s in 2007 as senior hardlines manager in the company’s Hamburg , Pa. store.

Whitcher grew up in New Hampshire and is very familiar with the Northeast market. He was born in Littleton and grew up in the dairy town of Boscawan , where he was an avid hunter and fisherman in North Country .

“I have been the biggest fan of Cabela’s since I was a small boy,” said Whitcher. “It has been a dream of mine to bring the Cabela’s name and culture to the Northeast.” Whitcher resides in Scarborough .

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Attention media: To arrange an interview with Daniel Whitcher, media should contact Gail Shore at (952) 925-6102 or gshore@winternet.com or Ginger Sisco, (763) 544-0629, ginger.sisco@tela.com .